Monday, August 31, 2009

Networking 101: Exercise 3

Exercise 3
Look at the diagram below. As blank as it is, it serves an edification of the evergreen statement “what do you want to do/be”. It’s simple to say write down your goals and go to it! Unfortunately, much like most ephemeral ideas, you can understand the concept but without seeing the light at the end of the tunnel, or some level of gratification, you can lose track of what you are doing or why.

First fill out the Checkpoint. The checkpoint should represent the goal you wish to reach at the end of a year. In this case, however, your checkpoint is not necessarily “Manager, Eastern Sales” – that would be a long term goal. Think in terms of networking – who should what impression of you by when. Look at your results from each of the previous exercises. You should create a map for each individual you’ve identified. A checkpoint would be the impression you wish for them to have of you. The Start should indicate where you are today with regard to a specific goal.

Next, fill out the Goal boxes. Each Goal should be aligned with your Checkpoint. You want each Goal to represent a step in creating your impression, which, in turn, will help with a larger career strategy. For now, however, focus on this finite level – take each individual impression you listed in Exercise 2.

The arrows represent the steps you are taking to get to the next Goal. Try to be as specific as possible – after all, you can only have a sense of accomplishment if your steps are achievable. Look at the anecdotes you listed in Exercise 2 and the places of interaction listed in Exercise 1. Use this as a starting point for your steps – “I will tell X story Y to create Z impression.”




Each flow represents one separate impression you want to make to a particular individual. Now each impression is well and good, but you want them to achieve a certain end. Given our commodity, our marketing, and customers, we want reach a goal. These maps taken together should represent tangible steps to reach your career goals – use networking effectively.

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